Uber Eats Zoo

The Challenge

Designing an engaging, interactive web experience that connects the wider campaign collaboration of Uber Eats, Paris Hilton & the Irwin Family at Australia Zoo.

Execution

When concepting the map, we were not concenred with realistically documenting the zoo. We made sure to include the key exhibits, like the Croccusieum, but our focus was more to capture the playfullness of the campaign.

We focused on bold typography, fluid animations, and a mobile-first approach to ensure the 'Zoo' experience translated perfectly across all devices.