Adidas Photobooth
Interactive fan experience for the Women's World Cup Soccer pop-up exhibit.
Work created for Spark Play Ltd.
Concept
We created a series of 6 large dynamic screens to integrate into the Adidas' Women's World Cup Campaign.
The Experience
To bring the campaign to life in a physical space, we built a custom AR Photo Booth for fans to create their own player cards. To make digital stars feel present, we merged 3D scans with live-action footage to create life-sized holograms of Mary Fowler and Caitlin Foord. We also used AI tools to slow down film and 3D-scanned physical props to build a stereoscopic movie filled with hidden "Easter eggs" from the campaign.
Activation Showcase Reel
UI/UX Screens for the Interactive Photobooth
On Location
Exhibit installation featuring the interactive display.